Thursday afternoon; I returned from work to see the Times and Citizen on my door mat, I took a picture of it on my phone and uploaded to Twitter.Sunday evening; that picture will have been seen by a recorded 57,000 people, reused on The Huffington Post, The Guardian and Photoshop Disasters, blogged and tweeted all over the world and available on a T-Shirt.
But how did this happen, how do you cause a 'Twitter sensation'?
The story behind the headline.
Whilst a lot is written about the power of the press, this really does emphasise the power of the web. It also highlights the diversity of distribution methods and channels available to one and all.
